Chapter 3

Implementing CRM

In this chapter, I broadly cover the role and importance of CRM Admin to ensure smooth adoption and utilizing CRM to its full potential. The Selected CRM Admin should be someone within the company who will be responsible to communicate with the CRM vendor. This chapter suggests identifying a person in the company who will take the role of CRM admin and supports the Leaders. The CRM Admin should be aware of organizational goals and should practice the five fundamentals of enabling CRM implementations:

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Chapter 2

The actual process of buying CRM

Chapter 4

Making your users use CRM