I have tried to depict CRM in a beautiful manner where the narrative keeps the reader engaged and the story starts with the reunion of four friends who know each other since their school days. All of them have now established businesses in their respective fields and are willing to grow by effectively using CRM for various purposes. A CRM tool focuses on anticipating things like your Funnel, your sales forecast, and your receivables. It enables the organization to MANAGE people and processes related to customer experience. The need for a CRM tool depends on sales value and sale cycle.
To make it easy I have divided the types into four quadrants:
- Simple sales & low volume – NO CRM
- Complex sales & low volume – CANNOT AFFORD A CRM
- Simple sales & high volume – YOUR CHOICE (franchise must have one)
- Complex sales & high volume – CRM IS A MUST
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Also, this chapter helps answer the following questions to determine whether your business needs a CRM system:
- Are you having difficulty managing customer data?
- Is your sales process becoming more complex?
- Do you struggle with managing leads?
- Do you have difficulty collaborating with your sales team?
- Are you looking to improve customer communication and relationships?
- Are you struggling with sales reporting and analytics?